Bringing Global Brands Into U.S. Retail

We help international brands successfully enter and scale within major U.S. retailers.

Who You Serve

We partner with high-performing consumer brands from:

Europe

Asia

Middle East

We help them:

Enter the U.S. market
Navigate regulatory compliance
Secure retail distribution
Scale sustainably

What We Do

Comprehensive U.S. retail entry services from strategy to execution

U.S. Market Entry Strategy

  • Category positioning
  • Pricing & margin structuring
  • Competitive landscape analysis

U.S. Regulatory Compliance

  • FDA compliance (if applicable)
  • Labeling alignment
  • Safety documentation
  • Insurance requirements

Retail Vendor Readiness

  • GS1 barcoding
  • EDI setup
  • Vendor insurance compliance
  • Logistics structuring
  • 3PL setup
  • Packaging compliance

Buyer Access Strategy

  • Procurement preparation
  • Data presentation
  • Sell-through modeling
  • Retail pitch optimization

Major U.S. Retailer Requirements

Understanding what each major retailer requires is critical for successful market entry. Here's what your brand needs to be ready.

Whole Foods Market

Strict on ingredient standards, transparency, and sustainability.

Vendor Onboarding

  • • Supplier registration in portal
  • • Category buyer approval
  • • Regional vs national rollout
  • • Broker (optional but common)

Product Standards

  • • Quality Standards compliance
  • • No banned ingredients
  • • Clean labeling expectations
  • • Organic certification (USDA)

Compliance

  • • GS1 UPC barcodes
  • • Liability insurance ($1M–$2M)
  • • Safety documentation (COAs)
  • • Sustainability disclosures

Logistics

  • • UNFI or KeHE distribution
  • • Pallet configuration standards
  • • Case pack requirements
  • • On-time delivery compliance

Financial

  • • Wholesale margin (35–50%)
  • • Promotional support budget
  • • Free fill or intro discounts

Walmart

Operationally intense and cost-driven. If a brand isn't operationally tight, Walmart will crush them.

Vendor Registration

  • • Walmart Supplier Portal
  • • Must receive buyer interest first

Retail Readiness

  • • EDI capability (mandatory)
  • • Retail Link system usage
  • • OTIF compliance
  • • GS1 barcodes
  • • Case/pallet configuration

Insurance

  • • Liability insurance ($2M+)
  • • Indemnification agreements

Logistics

  • • Supply chain routing guide
  • • Chargeback exposure
  • • Strong inventory forecasting

Financial

  • • Extremely competitive pricing
  • • Margin pressure
  • • Promotional funding
  • • National scale capacity

CVS Health

Focused heavily on compliance, packaging integrity, and health claims accuracy.

Vendor Registration

  • • CVS Supplier Diversity Portal
  • • Category manager approval

Regulatory

  • • FDA compliance (if applicable)
  • • Clear labeling
  • • No unauthorized health claims
  • • Safety testing documentation

Data & Systems

  • • EDI capability required
  • • GS1 UPC compliance
  • • Inventory reporting standards

Insurance

  • • Product liability coverage
  • • Recall readiness documentation

Marketing

  • • Promotional participation
  • • In-store programs
  • • Digital retail support

Target

Expects brand polish and margin clarity.

Vendor Onboarding

  • • Target Partners Online registration
  • • Buyer approval
  • • Financial stability docs

Operational Systems

  • • EDI required
  • • GS1 barcodes
  • • Vendor insurance ($1M–$2M)
  • • Packaging compliance
  • • Sustainability disclosures

Compliance

  • • Regulatory alignment (FDA)
  • • Ethical sourcing policies
  • • Social compliance disclosures

Financial

  • • Competitive margins (40%+)
  • • Promotional funding
  • • Free fill may be requested
  • • Marketing support expected

Brand Expectations

  • • Strong packaging
  • • Consumer traction
  • • Clear differentiation
  • • Data-backed velocity projections

Other Major Retailers

General requirements most national retailers will require:

U.S. business entity
Product liability insurance
GS1 barcode registration
EDI capability
3PL warehouse or U.S. distribution
Case pack + pallet specs
Safety testing documentation
Regulatory compliance
Marketing support budget
Promotional participation
Chargeback readiness

U.S. Retail Entry Operators

We don't "introduce." We prepare you to win.

You're selling: Access + Execution + Procurement Insight

Target Vendor Requirements

For major U.S. retailers, brands must have:

Vendor registration approval
EDI capability
Product liability insurance
GS1 barcodes
Pallet configuration compliance
Chargeback prevention processes
Sustainable packaging disclosures
Financial capacity for chargebacks

Ready to Build Your U.S. Market Entry Strategy?

Schedule a consultation to discuss your brand's path to U.S. retail success

[email protected]